The Ed Dale Team sells more homes than anyone in South Winnipeg — but their website wasn't pulling its weight. The #1 team in the market had a site that was messy, low on traffic, thin on real leads, and heavy on spam. We rebuilt it on a new platform with full IDX, a smarter lead-generation approach, and video woven throughout. Leads have climbed every year since. If your digital presence is lagging behind your real-world results, Let's Talk.
Full rebuild on a new platform · Complete IDX integration · New lead-generation tactics · Video throughout · Leads up ~11% YoY

The top-producing real estate team in Manitoba had a website that undercut their market position.
The old site was disorganized, generated few real leads, and buried the genuine inquiries under spam.
New platform, full IDX integration, new lead-generation tactics, and heavier use of video.
The rebuilt site became a dependable lead engine, compounding for a team that was already #1.
Figures reflect outcomes measured during the engagement — client-verifiable, point-in-time results rather than live current statistics.
First, the site itself: disorganized, low-traffic, and cluttered with spam inquiries that buried the real ones. For the top-producing team in the province, that's a credibility gap — the digital front door didn't reflect the operation behind it.
Second, the process. A real estate rebuild at this level means navigating market regulations, brokerage rules, and half a dozen decision-makers, each with different goals. Getting everyone to a site that actually performs was as much a coordination challenge as a technical one.
We rebuilt the site from the ground up on a new platform with full IDX integration, so listings are live, searchable, and central to the experience.
We introduced new lead-generation tactics to capture genuine buyer and seller intent — and cut down the spam that was drowning it.
And we leaned into video, giving a team that lives on relationships a digital presence that actually feels like them.
The rebuilt site turned into a dependable lead engine. Leads have continued to rise year over year at an average rate of 11% — compounding growth for a team that was already #1, on a foundation built to keep producing.
Alongside the lead growth: a sharp drop in spam inquiries, so the team spends its time on real buyers and sellers.
Tell us what you need and where you're stuck. We'll come back with the scope your rebuild actually needs.
Jay reviews every submission personally. Expect one reply within one business day, with the next step spelled out.