Case Study 03 · Real Estate

We Rebuilt the Site Behind Manitoba's #1 Real Estate Team.

The Ed Dale Team sells more homes than anyone in South Winnipeg — but their website wasn't pulling its weight. The #1 team in the market had a site that was messy, low on traffic, thin on real leads, and heavy on spam. We rebuilt it on a new platform with full IDX, a smarter lead-generation approach, and video woven throughout. Leads have climbed every year since. If your digital presence is lagging behind your real-world results, Let's Talk.

Full rebuild on a new platform · Complete IDX integration · New lead-generation tactics · Video throughout · Leads up ~11% YoY

03
Ed Dale Team real estate agents
Client
Ed Dale Team
Vertical
Residential real estate
Location
Winnipeg, MB
Scope
Website rebuild · IDX · Lead gen · Video
Key Takeaways

What This Engagement Delivered.

01

#1 in the Province, Undersold Online

The top-producing real estate team in Manitoba had a website that undercut their market position.

02

Messy, Low-Traffic, Spam-Heavy

The old site was disorganized, generated few real leads, and buried the genuine inquiries under spam.

03

A Full Rebuild With Complete IDX

New platform, full IDX integration, new lead-generation tactics, and heavier use of video.

04

Leads Up ~11% Year Over Year

The rebuilt site became a dependable lead engine, compounding for a team that was already #1.

The Numbers

Outcomes, Measured.

11%
average year-over-year lead growth since the rebuild
Engagement outcome
Full IDX
live, searchable listings at the centre of the experience
Engagement outcome
#1
real estate team in Manitoba
Client market position

Figures reflect outcomes measured during the engagement — client-verifiable, point-in-time results rather than live current statistics.

The Challenge

Two Problems Ran in Parallel.

First, the site itself: disorganized, low-traffic, and cluttered with spam inquiries that buried the real ones. For the top-producing team in the province, that's a credibility gap — the digital front door didn't reflect the operation behind it.

Second, the process. A real estate rebuild at this level means navigating market regulations, brokerage rules, and half a dozen decision-makers, each with different goals. Getting everyone to a site that actually performs was as much a coordination challenge as a technical one.

What We Built

Listings at the Centre. Spam at the Door.

We rebuilt the site from the ground up on a new platform with full IDX integration, so listings are live, searchable, and central to the experience.

We introduced new lead-generation tactics to capture genuine buyer and seller intent — and cut down the spam that was drowning it.

And we leaned into video, giving a team that lives on relationships a digital presence that actually feels like them.

Top producer, underperforming site? Let's rebuild it.

Let's Talk
The Outcome

A Dependable Lead Engine.

The rebuilt site turned into a dependable lead engine. Leads have continued to rise year over year at an average rate of 11% — compounding growth for a team that was already #1, on a foundation built to keep producing.

Alongside the lead growth: a sharp drop in spam inquiries, so the team spends its time on real buyers and sellers.

FAQ

Frequently Asked Questions.

Do you build IDX-integrated real estate websites?+
Yes. We rebuilt the Ed Dale Team site with full IDX so listings are searchable and central to the experience. See our website builds.
Can a website rebuild actually increase real estate leads?+
It can when it's engineered for it. The Ed Dale Team's leads have risen an average of 11% year over year since the rebuild, alongside a sharp drop in spam inquiries.
Start the Conversation

Want Results Like the Ed Dale Team?

Tell us what you need and where you're stuck. We'll come back with the scope your rebuild actually needs.

  • Reviewed by Jay Hall — not a sales queue.
  • One reply within one business day.
  • No newsletter, no drip sequence, no reselling your data.
Which services are you interested in? *

Select as many as apply — engagements are scoped custom, so nothing here locks you in.

Or call (431) 341-0341. We only take on work we can do properly — if we're not the fit, we'll say so.