We Modernized a Manitoba Institution Without Losing What Made It One.
Salisbury House has fed Manitoba since 1931 — a genuine institution with a place in the province's memory. But its digital presence had gone quiet, worked on in fits and starts with no real strategy behind it. We rebuilt the whole thing from the ground up: a proper website, a real SEO strategy, an email program, cohesive design, and the launch of an entirely new revenue line. The result honored the legacy while making the brand something a new generation actually wants to try. If your brand means more offline than it does online, Let's Talk.
Website · SEO strategy · Email program · Design system · Sals Market launch · 600% traffic growth · Six figures saved
- Client
- Salisbury House
- Vertical
- Heritage restaurant brand · est. 1931
- Location
- Winnipeg, MB
- Scope
- Website · SEO · Email · Design · New revenue line
What This Engagement Delivered.
A Beloved Brand, Digitally Dormant
Real effort came only in bursts, and nothing compounded — everything online was dated.
Rebuilt From the Ground Up
Website, SEO strategy, email marketing program, internal communications, and a cohesive design system.
A Revenue Line That Didn't Exist
We launched Sals Market, an online offering that opened a stream the business never had before.
Traffic Up, Spend Down
600% more website traffic, $225,000 cut from marketing spend in year one, and tens of thousands added to the email list.
Outcomes, Measured.
Figures reflect outcomes measured during the engagement — client-verifiable, point-in-time results rather than live current statistics.
Push Too Hard Toward New and You Lose the Base.
Salisbury House was a digitally dormant property — real effort came only in bursts, and nothing compounded.
The deeper challenge was balance. Push too hard toward "new" and you alienate the loyal, older customer base that carries the brand. Play it too safe and you never reach the younger audience who'd love it if they gave it a shot.
Everything online was dated, and part of the job was simply educating the public that Sals was worth a fresh look.
A Foundation From Scratch — Plus a New Door.
We built the foundation from scratch: a proper website, a real SEO strategy, an email marketing program, internal communications, and a cohesive design system that respected the heritage without feeling stuck in it.
We also opened a new door entirely — Sals Market, an online offering that created a revenue stream the business never had before.
Legacy brand, dated digital? We modernize without erasing.
Let's TalkPerformance on Every Axis That Mattered.
Website traffic grew 600%. The Sals Market launch added a brand-new revenue line. We added tens of thousands of people to the email list — an owned audience the brand can reach anytime.
And we did it while making the marketing budget dramatically more efficient: $225,000 cut from marketing spend in the first year, with a minimum of $65,000 saved every year of the contract.
A heritage brand made current — without spending more to get there.
Frequently Asked Questions.
Can you modernize a heritage brand without alienating loyal customers?+
Can a rebuild create new revenue, not just new traffic?+
Other Case Studies.
Want Results Like Salisbury House?
Tell us what you need and where you're stuck. We'll come back with what modernizing your presence would take.
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